Drive More Prospect Conversions
Prospective students expect an online experience as engaging and seamless as visiting campus in person. Bring your culture front and center and create a digital space where prospects explore communities, events and resources at their own pace — so every lead feels like part of your campus from the first impression.
What’s the best way to compete for students since the world turned upside down?
Be the one school on their list that pulls its unique qualities way forward in the process. Provide prospects a personalized digital hub connecting them to the resources, students, and groups that make them feel a part of the community — early and often.
The Surest Path to Conversion
Stage 1: A Public View to Wow Prospects
Today’s students want to drive their own journey, and the first major touch point is often a public webpage that whets the appetite. With Pathify, institutions can extend the Hub experience to prospective students, including hosting virtual events that encourage early engagement.
What’s Happening: Front and Center
Make announcements and promote upcoming events, deadlines, contests, and all the other unique things you use to immerse prospects in the community. First impressions are critical, and delivering an impressive, focused, helpful initial experience is critical to being competitive.
Connection is Key
Virtual events represent a critical component of today’s recruiting process. Host public events — large and small — directly from the Hub platform, driving early stage prospects to create a profile for a more personalized experience.
Join the Community
Prospective students who “opt in” to a more personalized view are significantly more likely to engage with institutional communications, events, and content. By showing off the best and brightest parts of your community and what makes your school unique, you’ll dramatically improve the chance prospective students will move down the funnel and create a profile, unlocking their own personalized engagement hub as they continue to evaluate.
Stage 2: A Personalized Campus Experience Hub for the Win
Once prospects create a profile, they gain access to communities, resources, information, and connections to student ambassadors, staff and other admins — interactions consistently cited as key to enrolling. Deep, digital immersion into the school community gives your institution a huge leg up compared to schools relying on an “apply” section of their public website.
Personalized Dashboard
The single biggest technology challenge students (and prospects) face today is the crippling number of systems, digital spaces, and communications that overwhelm and frustrate them. Providing a single, personalized Hub to prospects not only centralizes all communications, it also enables institutions to proactively push the right content, to the right person, at the right time — on any device.
Immersive Community Experience
Pathify makes it easy to match prospective students with your best advocates — driving engagement and affinity, while spotlighting the energy and spirit of your campus.
Streamline Applications
Is it possible you’re losing prospective students because they struggle with the magnitude of the process of applying? Streamline and simplify the process using the platform’s Task capabilities to organize, curate, and order every step in the process. Integrate your CRM or any other system to deliver checklists, activities, reminders, and tasks, delivering a superior application experience on any device.
This is a global block, so any changes you make here will update all instances across the site!
We believe technology should foster connection, not chaos. The CXP serves as your campus’s digital front door, unifying every single person, app and resource.
CAMPUS
EXPERIENCE
PLATFORM
Ditch the information treasure hunt for good. The Hub acts as the presentation layer for the entire campus, delivering personalized information, tasks and resources in one seamless, digital home.
Strengthen institutional culture with native social features designed to foster a greater sense of belonging — a core function of the CXP strategy.
AI-enhanced nudging and journeys (sequential tasks) help students and prospects stay on track, adding critical structure to a complex journey.
Provide instant support with a conversational interface surfacing responses and resolutions from across the ecosystem, reducing administrative burden and friction.
Pathify’s proprietary middleware Flow acts as the CXP’s central nervous system, enabling institutions to build custom integrations, widgets and experiences tailored to what makes your campus unique.
See why our customers love Pathify
A lot of those orientation events, especially when you’re fresh on campus, can be really stressful sometimes. But being able to communicate with other people beforehand and create some sort of connection, when you go to orientation it’s a little bit easier to engage. It’s less intimidating.
Dalton Boggs
Front-End Web Developer at Concord University
Pathify Customer Story
Using the Portal for New Student Orientation
Challenge the Status Quo
Book a demo to see how it works for your institution.