Marketing & Communications
Communications falling flat? Let us help.
It’s a fact — the majority of students treat school emails like spam (72% to be exact). Students expect personalized communication about relevant topics delivered on the devices they prefer. From targeted messages based on personas to omnichannel alerts, getting communications in front of students (not to mention prospective students and alumni!) remains challenging…and mission critical. Pathify makes it easy.
The one stop communication shop
Why do many students appear checked out when it comes to institutional communications? Because the sheer volume of unpersonalized messaging (which they consider to be spam) through a myriad of channels and inboxes drives people nuts.
Make it easier for students, prospective students, alumni and staff to engage with role based information from a single, personalized dashboard. All your carefully crafted content is suddenly easy to find and engage with.
Choose a tailored audience and delivery channel (including mobile push notifications) for each message. Send targeted communications in less than five clicks.
You spend a lot of time creating web copy and other content. Embed web pages into a more centralized, student-friendly location to make sure it’s seen.
These communication hubs function like social media groups, offering the perfect forum to share announcements, polls, videos, files, events and other resources.
From standard widgets (like Twitter) to custom widgets (like a configurable news feed), widgets allow you to surface the right information to the right people from the right system of record.
True mobile/web parity
People spend an average of 5+ hours a day on their mobile devices. For your students and prospective students, that number is probably even higher. Digital natives expect a consumer-friendly mobile experience. If you don’t deliver, they stop engaging.
Pathify’s cloud-based Engagement Hub offers true mobile/web parity. No more creating a shell app or relying on mobile browsers. Specifically designed to work like the apps we use everyday, the Pathify mobile app ensures users access from anywhere. Use mobile push notifications to increase reach and engagement!
Hear from your peers
Tired of submitting help desk tickets for content updates? Frustrated by logging into multiple systems to send out a single communication? See how Pathify customers break the cycle and empower students with better, more relevant information.
(We think you’ll find the Redeemer University story particularly interesting.)