Marketing & Communications
Not reaching your students? We can help.
It’s a fact, the majority of students treat school emails like spam (72% to be exact). Students expect personalized communication about relevant topics on the devices they prefer. From targeted messages based on personas to omnichannel alerts, getting your messages in front of students where they actually are is both challenging and mission critical. Pathify makes it easy.
Portal
One spot for all your communication needs
The amount of information and systems students engage with everyday is mind boggling. That’s why many students simply checkout — login fatigue is a real thing.
Make it easier for students, prospective students, alumni, staff, faculty and administrators to engage with the exact information they need from one simple interface. All your carefully crafted content is suddenly easy to find.
Announcements
Announcements allow you to choose a tailored audience and which channels the message should be pushed through (including mobile push notifications) in less than five clicks.
Pages
You’ve spent a lot of time creating web copy and other content. Make sure it gets seen by embedding external-facing web pages into a more centralized, student-friendly location.
Groups
These communication hubs function similarly to social media groups and offer the perfect opportunity to share announcements, polls, videos, files, events and other resources.
Widgets
Whatever information you want to share, there’s a widget for that. From standard widgets (like Twitter) to custom widgets (like a custom newsfeed), widgets allow you to share all your most important news.
Unified Experience
True mobile/web parity
Americans spend an average of 5+ hours a day on their mobile devices. For younger generations like your students, that number is probably higher. Your digital native students expect a consumer-friendly mobile experience. If you don’t deliver, they’ll stop engaging.
Pathify’s cloud-based portal offers true mobile/web parity. No more creating a mobile app that’s a shell of the full portal or relying on mobile browsers. The mobile app is specifically designed to work like the mobile apps we use everyday and ensures users have access to their important information from anywhere. Plus, you gain the ability to use mobile push notifications to increase reach and engagement.
Customer Stories
Hear from your peers
Tired of submitting help desk tickets for content updates? Frustrated by logging into multiple systems to send out a single communication? See how Pathify customers have broken the cycle and empowered students with better, more relevant information.
(We think you’ll find the Redeemer University story particularly interesting.)
